Skip to main content

Welcome to our Mediaroom


See all our appearances in the press

Orange is testing 5G on fans

We checked the operation of 5G on the Orange Velodrome in Marseille. Orange invited our editorial office to present new 5G services related to sports events. Orange is testing them at “its” stadium in Marseille…

5G in the stadium is stunning, and it will completely change the way you cheer

Built in 1937, the Stade Vélodrome is one of the most unique football stadiums in the world. For several years, the facility, which has been the home of the football club Olympique Marseille…

Orange takes sporting chance with 5G

The Stade Vélodrome soccer stadium in Marseille, home to the Olympique de Marseille (OM) soccer team, has undergone a number of makeovers over the decades, most recently in 2014 when it was transformed into…

Professionals, the real target of 5G experiments by operators in stadiums

In Marseille, the Orange Vélodrome stadium is fully connected in 5G via a private network installed by the telecom operator, which carries out experiments there in real conditions. Some use cases are starting to look good..

Improving the sports fan experience by and Scenario’s 3D experience creation app

This Monday, July 11, Emmanuelle Roger, co-founder of, as well as Hervé Nivon, co-founder of Scenario, returned to the activity of their respective companies, in the Tech & Co…

VR Scout

This Year’s Tour De France Features AR And Holograms

The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action…

Orange offers an Augmented Reality experience for the Tour de France 2022 with “Augmented Race 2022”

Official partner of the Tour de France 2022, Orange will once again take advantage of the event to showcase its technological know-how. At the “villages départ” and Fan Parks, Orange will notably offer a new AR…

How Marseille football club is using new tech to bring fans closer to players

Football clubs are always on the lookout for new ways to attract fans – and one French side has come up with a plan to connect fans with players, through technology, BBC Click reports…

DFL logo

Augmented Reality: The immersive football experience

The Supercup 2022 in Leipzig provided football fans with an opportunity to witness the next level of the immersive football experience. Two groups of selected women and men were able to follow the Supercup live stream using AR…

Deutsche Fussball Liga Enhances International Engagement With AR, New Perspectives

The media business of football leagues has been fundamentally changing for at least the past 20 years. But this structural realignment is offering new opportunities for clubs, fans, broadcasters, the teams…

Welcome to the Future: Augmented Reality Market Is Booming

The market for augmented reality (AR) devices, until recently, was dominated mostly by the enterprise. But the consumer market is beginning to show up for it. That’s according to a new report from Strategy Analytics…

How Nreal Amplified the SuperCup 2022 and Premier League

The smart glasses firm has partnered with, BT Sport, and the DFL for a ‘Personalized 3D’ streaming service. Last week, global smart glasses vendor Nreal teamed up with to showcase, a system that displays…

Rogers first in Canada to launch 3500 MHz 5G spectrum, continuing 5G network leadership

In fact, Rogers has already tested a hockey Augmented Reality Immersive in-venue fan experience leveraging Rogers 5G 3500 MHz network in partnership with AWS Outpost Mobile Edge Computing (MEC), Ericsson,…

Next Level Fan Experiences

This past week, DFL (Deutsche Fußball Liga) invited me to keynote at SportsInnovation 2022. With the football (soccer) pitch at Düsseldorf’s Merkur Spiel-Arena as the backdrop, rival teams played live games…

Press Sporttechie

The NHL and Its Technology Are on Thick Ice as the League Bolsters the Fan Experience by Going Customized, Mobile and Metaverse

Thanks to a collaboration from Verizon, SMT, and Apple, a fan can enjoy player and puck tracking on a mobile phone, with accompanying AR graphics….

press ESPN

Inside the NHL Technology Showcase and hockey’s pitch to Gen Z fans

Discover ARISE by Immersiv, one of the experiences presented during the NHL Technology Partners Showcase. Video by Greg Wyshynski.

press NHL

NHL, technology partners showcase next generation of fan experience

Multiple camera angles, real-time replays and statistics coming to enhance in-arena, broadcast viewer enjoyment…

T-Mobile US details raft of 5G initiatives

T-Mobile US pledged to unshackle 5G innovation by announcing a new developer platform, a new innovation hub, new venture investments, new start-up accelerator participants and a new…

VR Scout

Snap’s Spectacles Lens Lets You Play Catch With The LA Rams

Through Spectacles, our focus was to design a lifelike experience that brings fan immersion to the end zone,” said Julien Deis of, the developer behind the Lens…


Los Angeles Rams, Team Up on Lens for Snap’s Next-Generation Spectacles

The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.’s…


Play catch with the Los Angeles Rams thanks to Snap’s Spectacles lens.

LA Rams Mini Game is the first Spectacles drink developed in conjunction with a professional NFL team. Snap Inc. this week unveiled a new AR lens …

gomet logo

With 5G, Orange is preparing for the next industrial revolution is presenting its new augmented reality application for sports competitions. Using connected glasses, spectators can access real-time player statistics…

made in marseille logo

Connected robot, augmented reality… Orange inaugurates its new 5G Lab at the Vélodrome

Another example presented yesterday is the Augmented Match application, which according to its founders “enriches your experience during the match through augmented reality”…

france 3 logo

News bulletin, December 9th

Orange 5G Lab inauguration at the Orange Velodrome, Marseille (13mn40)


How virtual reality is gamifying the sports industry

For some, improving fitness is all fun and games. We visit Blackbox VR in San Francisco, which bills itself as the world’s first resistance-based VR gym…

EU Startup

10 European startups with the potential to disrupt the sports industry

The sports-tech industry in Europe is experiencing quite exciting times! All kinds of organizations are embracing technology for higher community engagement, innovative events

verizon logo

Verizon tests how 5G & edge compute can bring hockey fans real-time stats in arenas

Verizon is testing how 5G Ultra Wideband can bring hockey fans in the stands closer to the action on the ice by giving them real-time player stats when they point their 5G phone…

Foot unis logo

Atelier Le Tremplin / Première Ligue sur la Fan Expérience

Dans le cadre du partenariat engagé fin 2020, Le Tremplin, la plateforme d’innovation pour le sport de Paris&Co, et le syndicat patronal Première Ligue, représentant les clubs…

la source logo

The use of AR/VR: What does it mean for Sport & Entertainment? And what VCs and Investors are looking at?

We are living in a digital world where new experiences are being created every single day. Artificial Intelligence, machine learning, virtual realityaugmented reality etc. The world is evolving faster…

Sportechx logo

European SportsTech Report 2021

The most comprehensive overview about the European SportsTech ecosystem. Ask for your report right now…

Sports pro logo

BlackBook Motorsport 2020: The racing industry weighs its post-pandemic future

The latest edition of the BlackBook Motorsport Publication features every major championship promoter, as well as a range of other key industry stakeholders, all of whom are facing…

Sports innovation lab

The Future, In Your Hands

Produced in collaboration with FIFA, the latest Sports Innovation Lab report outlines what innovation to expect in the next decade at sports mega-events like the FIFA World Cup™…

Hub raum logo

What Is The Sports Fan Experience Of The Future?

Almost five years ago, Emmanuelle Roger and Stéphane Guerin, the founders of, were working at the same big mobile agency in Paris. The work was engaging and exciting…

E3zine logo

SAP Startup Spotlight:

SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight…

deutsche telekom watch logo

Deutsche Telekom: game on for 5G and AR at Euro 2024

Major football tournament could be tech showcase for Deutsche Telekom. At least, there will be 5G coverage for fans and international visitors. In the stadium and at home AR/MR/XR apps will be on display…

UEFA logo

UEFA supporting innovative ideas to tackle the impact of COVID-19

Footballing stakeholders come together to look for innovative solutions to help football during the COVID-19 pandemic.UEFA has teamed up with a number of leading football organizations, including the City Football Group… logo

SAP.iO Co-Leads Innovation with Munich’s SAP Garden

SAP SE today announced its first-ever fan experience–focused startup accelerator program. From the latest SAP.iO Foundry location in Munich, eight startups have been chosen to participate…

News logo

Reimagine football recognizes stadium tech solutions

Six sports technology companies will be given the chance to have their solutions trialled in football venues after being selected as winners of the Reimagine Football challenge. The challenge was launched…

alley logo

Event recap: the future of real-time sports

We took a look at the future of real-time sports engagement, a growing field. How will future audiences stay engaged during sporting events? How will the viewing experience be transformed in a world of increased connectivity…

venture beat logo

Ubisoft launches 5th season for entrepreneur lab with 8 startups

Ubisoft has launched its fifth Entrepreneur Lab with eight international startups focusing on social entertainment. Ubisoft’s new startups include Atlantide (France), Axie Infinity (Vietnam), Caregame (France), (France)…

capgemini logo

Emerging technologies in sports: Reimagining the fan experience

People have always had a passion for sports and now, emerging digital technologies are offering exciting new ways to enjoy them, transforming the fan experience, driving fans to the stadiums, and converting more…

Forbes logo

Bundesliga Beats NBA And WWE To Prestigious Prize For Sports Innovation

The Deutsche Fußball Liga (DFL)—the operating business behind Germany’s Bundesliga—has received the ‘Best Sports Project Award 2020’ at DreamlandXR Music, Technology and E-Sports Festival at CES in Las Vegas….

Sports pro logo

Test case scenario: Why the Bundesliga and Vodafone moved first on 5G

Wolfsburg’s recent 1-1 draw with Hoffenheim may have seemed forgettable from the outside, but for a select few at the Volkswagen Arena the game offered a view into a 5G future for soccer fans.

Sports business logo

Volkswagen Arena kicks off Bundesliga’s 5G coverage

Football’s German Bundesliga has delivered 5G mobile communications technology during a match for the first time, with VfL Wolfsburg’s Volkswagen Arena becoming the first stadium to trial the coverage. The German Football League (DFL)…

DFL logo

Kick-off for 5G: latest mobile communications technology activated in the first Bundesliga stadium

A world premiere in professional football: Only a few weeks after the initial announcement, live access to the latest 5G mobile communications technology has been provided for the first time during a regular football match…

News logo

Bundesliga showcases 5G tech at Wolfsburg stadium

Football’s German Bundesliga rolled out 5G technology for the first time yesterday (Monday) during VfL Wolfsburg’s home match against TSG Hoffenheim. In July, telecommunications company Vodafone partnered with the German…


Approved logos, product screenshots, team photos, and more.

Want to know more about our activities?