See all our appearances in the press
A new way to experience the World Cup – only on BBC Sport
Ever wanted to see a World Cup match from every angle? How about a full-pitch tactical view? Or even see the match through the eyes of a player?
‘What sorcery is this?’ – BBC release stunning immersive 3D World Cup app that lets fans experience match as players
THE BBC’s brand new virtual reality World Cup experience has left fans shocked. With the 2026 World Cup kicking off on June 11, the British broadcaster has launched a completely unique way to watch the games in North America.
I tried the BBC’s new 3D World Cup app, and football suddenly felt like a video game. The most ambitious piece of interactive design yet.
For a brief moment on Saturday, I was Vinicius Jr scoring a sublime rocket of a goal against Morocco. No, I’ve not lost it in the brief UK sun; I was watching the World Cup using the new BBC 3D World Cup app, and it’s utterly brilliant.
BBC’s 3D experience creates hilarious video of referee going down with cramp
The BBC’s innovative new feature has been raising some eyebrows during the World Cup. The BBC’s 3D ‘experience’ might have created one of the oddest moments of the World Cup so far, with its strange rendering of referee Felix Zwayer going down with cramp during USA vs Australia.
Relive every World Cup match with BBC Sport’s 3D Experience
BBC Sport’s Fifa World Cup 3D Experience just got even better, with every match played so far now available to relive.
The World Cup in 3D: Through the players’ eyes, football’s latest attempt at immersion has its moments
Stadio San Nicola, Bari, June 9, 1990. The Soviet Union have started brightly in their opening game of the World Cup against Romania and have a free kick, 25 yards from goal.
Bringing the FIFA World Cup to life in immersive 3D
TVBEurope talks to Immersiv.io co-founder Emmanuelle Roger to hear how the company is bringing a new way of watching the FIFA World Cup to fans in the UK and Japan
In futuro guarderemo il calcio in 3D?
Sul sito della BBC, nella pagina in cui seguono in diretta ogni partita del Mondiale 2026, c’è una scritta apparentemente innocua: Experience this match in 3D. Cliccandoci sopra sarete trasportati in un nuovo mondo della fruizione di una partita di calcio.
FIFA World Cup 2026: Taking a united cross-platform approach and bringing innovations to BBC Sport’s coverage
As England continues its FIFA World Cup 2026 journey on Saturday 11 July when the team takes on Norway in a huge quarter final game, BBC Sport has been bringing all the excitement to viewers in the UK since the first game on 11 June.
Immersiv.io takes extended reality to the field of play
As fans settled into their seats for the 2022 FIFA World Cup in Qatar, many opened the new FIFA+ app and saw the annotated future of sport.
Le futur est déjà là: comment regarder un match de foot ou de basket en 3D sur la table de son salon
Les technologies pour changer la manière de consommer un match de foot ou de basket sont de plus en plus poussées. Il est déjà possible de regarder son équipe préférée jouer sur la table basse de son salon.
Immersiv.io: Redefining Live Sports Viewing with AR
With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.
Making connections: How stadiums are meeting the ever-growing demand for data and connectivity
Of all the rapidly changing trends witnessed by sports – and in particular their fans – over the past decade, one of the most significant is what has become of sports stadiums.
DAZN launches Meta Quest app for FIFA Club World Cup viewing
DAZN is launching a free-to-download “extended reality” version of its app for Meta Quest headsets that will offer immersive viewing of 63 FIFA Club World Cup matches.
“No other broadcaster has done this”: DAZN CTO talks Club World Cup delivery
The Club World Cup epitomised DAZN’s shift from a pure subscription service to digital sports platform, providing a test to its global infrastructure like nothing else before it.
Fan experience : la RA transforme l’expérience au stade
Des tribunes aux salons, des enceintes sportives aux écrans de poche, la réalité augmentée s’impose comme un nouvel acteur du spectacle. En pleine mutation, l’expérience fan prend une autre dimension, dopée par les technologies immersives et la donnée en temps réel.
Vodafone trials 5G Fan App during record-breaking Wales Women’s Six Nations Rugby match
Wales Women saw a new record set for their final game of the 2024 Guinness Women’s Six Nations with 10,592 in attendance at Principality Stadium. Vodafone’s revolutionary 5G Fan App trialled as Wales Women’s team…
Revolutionary Sports Viewing: Immersiv.io & Apple Vision Pro
Ever imagined directing your sports viewing experience or stepping into a virtual stadium? Immersiv.io’s latest innovation with Apple Vision Pro is set to redefine live sports viewing. Dive into how technology …
A year of grand events and three fan archetypes – The Telco 5G opportunity
What excites me about my role is understanding the voice of the customer. In a world of countless options, uncovering what consumers truly want is a challenging yet fascinating endeavour…
FranceTV Sport VR propose des vidéos à 360° en 3D sur Vision Pro
Avec l’application FranceTV Sport VR, France Télévisions propose aux quelques chanceux ayant commandé un Vision Pro de plonger au coeur de l’action grâce à des vidéos 8K à 360° et en 3D. Développée par une startup…
Apple Vision Pro : cette application française va rendre les compétitions sportives enfin immersives
France Télévisions lance à son tour une application dédiée à l’Apple Vision Pro. Les promesses sont grandes : pouvoir regarder des événements sportifs en 8K à 360° ! De quoi regarder les Jeux Olympiques …
AI broadcasts, laser player tracking: A look at the coolest tech at the MLS All-Star game
The passion of Spanish soccer broadcasts can make routine games seem extraordinary and exceptional games feel truly special. In a booth at Lower.com Field during Wednesday’s MLS All-Star Game you could hear …
MLS spotlights future of soccer-specific tech innovations
The league’s Future of the Game Showcase, at which eight hand-picked exhibitors showed off a range of soccer–specific innovations…
MLS All-Star Festivities Spotlight Future Of Soccer Technology
MLS All-Star festivities annually celebrate the league’s best at the midpoint of the season. This year’s event also put a spotlight on the technological future of professional soccer. The MLS included among …
Football, F1 et big data : comment Amazon Web Services révolutionne le spectacle sportif et séduit les supporters
Ces dernières années, Amazon Web Services (AWS) a propulsé le football et la Formule 1 dans une nouvelle ère technologique. Avec l’analyse de données en temps réel, l’entreprise a transformé l’expérience …
Live from the Supercup: Softseed demos world first live 360º 10K stream
German football league executives are buzzed about the prospect of immersive experiences and took a step closer to that goal with a claimed world-first demo of a system delivering a whopping 10K…
IBM SlamTracker keeps fans in the game — even when they’re not there
The IBM SlamTracker serves up AI-generated insights and a match-viewer window that displays shot data and live ball flights in 3D…
How to watch and follow the 2024 US Open: Streaming, TV schedule, online and more
Whether you’re at home or abroad, on-site or off, don’t miss a minute of the 2024 US Open. From domestic and international broadcast, to first-ball to trophy-lift coverage on USOpen.org, the US Open app…
Introducing SBJ’s 10 Most Innovative Sports Tech Companies
10 Most Innovative Sports Tech Companies · AiFi · ASB GlassFloor · Camb.ai · Cosm · FlexPro Grip · Hawk-Eye Innovations · Immersiv.io · Misapplied …
Comment Amazon (AWS) améliore l’efficacité des clubs de foot et l’expérience des fans grâce à la technologie
Amazon Web Services fait des stades de vrais hubs technologiques, en améliorant l’expérience des fans et l’efficacité opérationnelle des clubs et enceintes. De la billetterie intelligente aux achats …
SBJ Tech: Polling the Power Players of Fan Experience Tech
Earlier this week, SBJ announced our list for Power Players: Fan Experience Technology, which features 41 people spanning 26 organizations that …
XR Telecoms And Media Case Study: Orange, Immersiv and Nreal
Not only can the right immersive tools improve training and collaboration sessions among teams, but they also offer a new way to reach consumers with valuable experiences…
Power Players: Immersiv
Founded by Emmanuelle Roger and Stéphane Guérin in 2016, Immersiv provides rich augmented reality experiences with ultra-low latency in multiple formats: as a video …
Orange is testing 5G on fans
We checked the operation of 5G on the Orange Velodrome in Marseille. Orange invited our editorial office to present new 5G services related to sports events. Orange is testing them at “its” stadium in Marseille…
5G in the stadium is stunning, and it will completely change the way you cheer
Built in 1937, the Stade Vélodrome is one of the most unique football stadiums in the world. For several years, the facility, which has been the home of the football club Olympique Marseille…
Orange takes sporting chance with 5G
The Stade Vélodrome soccer stadium in Marseille, home to the Olympique de Marseille (OM) soccer team, has undergone a number of makeovers over the decades, most recently in 2014 when it was transformed into…
Professionals, the real target of 5G experiments by operators in stadiums
In Marseille, the Orange Vélodrome stadium is fully connected in 5G via a private network installed by the telecom operator, which carries out experiments there in real conditions. Some use cases are starting to look good..
Improving the sports fan experience by Immersiv.io and Scenario’s 3D experience creation app
This Monday, July 11, Emmanuelle Roger, co-founder of Immersiv.io, as well as Hervé Nivon, co-founder of Scenario, returned to the activity of their respective companies, in the Tech & Co…
This Year’s Tour De France Features AR And Holograms
The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action…
Orange offers an Augmented Reality experience for the Tour de France 2022 with “Augmented Race 2022”
Official partner of the Tour de France 2022, Orange will once again take advantage of the event to showcase its technological know-how. At the “villages départ” and Fan Parks, Orange will notably offer a new AR…
How Marseille football club is using new tech to bring fans closer to players
Football clubs are always on the lookout for new ways to attract fans – and one French side has come up with a plan to connect fans with players, through technology, BBC Click reports…
Augmented Reality: The immersive football experience
The Supercup 2022 in Leipzig provided football fans with an opportunity to witness the next level of the immersive football experience. Two groups of selected women and men were able to follow the Supercup live stream using AR…
Deutsche Fussball Liga Enhances International Engagement With AR, New Perspectives
The media business of football leagues has been fundamentally changing for at least the past 20 years. But this structural realignment is offering new opportunities for clubs, fans, broadcasters, the teams…
Welcome to the Future: Augmented Reality Market Is Booming
The market for augmented reality (AR) devices, until recently, was dominated mostly by the enterprise. But the consumer market is beginning to show up for it. That’s according to a new report from Strategy Analytics…
How Nreal Amplified the SuperCup 2022 and Premier League
The smart glasses firm has partnered with Immersiv.io, BT Sport, and the DFL for a ‘Personalized 3D’ streaming service. Last week, global smart glasses vendor Nreal teamed up with Immersiv.io to showcase, a system that displays…
Rogers first in Canada to launch 3500 MHz 5G spectrum, continuing 5G network leadership
In fact, Rogers has already tested a hockey Augmented Reality Immersive in-venue fan experience leveraging Rogers 5G 3500 MHz network in partnership with AWS Outpost Mobile Edge Computing (MEC), Ericsson, Immersiv.io…
Next Level Fan Experiences
This past week, DFL (Deutsche Fußball Liga) invited me to keynote at SportsInnovation 2022. With the football (soccer) pitch at Düsseldorf’s Merkur Spiel-Arena as the backdrop, rival teams played live games…
The NHL and Its Technology Are on Thick Ice as the League Bolsters the Fan Experience by Going Customized, Mobile and Metaverse
Thanks to a collaboration from Verizon, SMT, Immersiv.io and Apple, a fan can enjoy player and puck tracking on a mobile phone, with accompanying AR graphics….
Inside the NHL Technology Showcase and hockey’s pitch to Gen Z fans
Discover ARISE by Immersiv, one of the experiences presented during the NHL Technology Partners Showcase. Video by Greg Wyshynski.
NHL, technology partners showcase next generation of fan experience
Multiple camera angles, real-time replays and statistics coming to enhance in-arena, broadcast viewer enjoyment…
T-Mobile US details raft of 5G initiatives
T-Mobile US pledged to unshackle 5G innovation by announcing a new developer platform, a new innovation hub, new venture investments, new start-up accelerator participants and a new…
Snap’s Spectacles Lens Lets You Play Catch With The LA Rams
Through Spectacles, our focus was to design a lifelike experience that brings fan immersion to the end zone,” said Julien Deis of Immersiv.io, the developer behind the Lens…
Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles
The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.’s…
Play catch with the Los Angeles Rams thanks to Snap’s Spectacles lens.
LA Rams Mini Game is the first Spectacles drink developed in conjunction with a professional NFL team. Snap Inc. this week unveiled a new AR lens …
At Qatar 2022 even when the game begins, the virtual world still seeps in
LA Rams Mini Game is the first Spectacles drink developed in conjunction with a professional NFL team. Snap Inc. this week unveiled a new AR lens …
World Cup attendees can use AR to see stats for players on the pitch
Semi-automated offside, augmented reality and CGI replays are all part of the match-day experience at this World Cup…
World Cup 2022: Fan Shares Stunning Video of FIFA Augmented Reality App
Stadium fans can click on players, revealing real-time stats, heat maps, and replays as part of FIFA’s effort to sell tickets and introduce a new data-driven approach…
Fan watches World Cup through futuristic VR tech – despite being in the ground
Football fans have been loving the FIFA+ VR app at the Qatar World Cup – and one fan has gone viral showing the app off during the US’ clash with Iran in Group B…
FIFA+ App Shares Real-Time AR Stats for World Cup Fans
A lesser-known function of the free FIFA+ app is FIFA+ Stadium Experience, which allows on-site fans at the Qatar World Cup to scan the field with their mobile device…
Edge computing in sports: use cases at the 2022 FIFA World Cup and beyond
From real time player tracking to wearable technology and enhanced fan experiences, edge computing is rapidly moving into the mainstream…
With 5G, Orange is preparing for the next industrial revolution
Immersive.io is presenting its new augmented reality application for sports competitions. Using connected glasses, spectators can access real-time player statistics…
Connected robot, augmented reality… Orange inaugurates its new 5G Lab at the Vélodrome
Another example presented yesterday is the Augmented Match application, which according to its founders “enriches your experience during the match through augmented reality”…
News bulletin, December 9th
Orange 5G Lab inauguration at the Orange Velodrome, Marseille (13mn40)
How virtual reality is gamifying the sports industry
For some, improving fitness is all fun and games. We visit Blackbox VR in San Francisco, which bills itself as the world’s first resistance-based VR gym…
10 European startups with the potential to disrupt the sports industry
The sports-tech industry in Europe is experiencing quite exciting times! All kinds of organizations are embracing technology for higher community engagement, innovative events…
Verizon tests how 5G & edge compute can bring hockey fans real-time stats in arenas
Verizon is testing how 5G Ultra Wideband can bring hockey fans in the stands closer to the action on the ice by giving them real-time player stats when they point their 5G phone…
Atelier Le Tremplin / Première Ligue sur la Fan Expérience
Dans le cadre du partenariat engagé fin 2020, Le Tremplin, la plateforme d’innovation pour le sport de Paris&Co, et le syndicat patronal Première Ligue, représentant les clubs…
The use of AR/VR: What does it mean for Sport & Entertainment? And what VCs and Investors are looking at?
We are living in a digital world where new experiences are being created every single day. Artificial Intelligence, machine learning, virtual realityaugmented reality etc. The world is evolving faster…
European SportsTech Report 2021
The most comprehensive overview about the European SportsTech ecosystem. Ask for your report right now…
BlackBook Motorsport 2020: The racing industry weighs its post-pandemic future
The latest edition of the BlackBook Motorsport Publication features every major championship promoter, as well as a range of other key industry stakeholders, all of whom are facing…
The Future, In Your Hands
Produced in collaboration with FIFA, the latest Sports Innovation Lab report outlines what innovation to expect in the next decade at sports mega-events like the FIFA World Cup™…
What Is The Sports Fan Experience Of The Future?
Almost five years ago, Emmanuelle Roger and Stéphane Guerin, the founders of immersiv.io, were working at the same big mobile agency in Paris. The work was engaging and exciting…
VivaTech : 5 startups qui devraient décoller avec la 5G
VivaTech a aussi été l’occasion de découvrir Immersiv.io, une jeune pousse française qui crée des expériences immersives dans le domaine du sport …
SAP Startup Spotlight: Immersiv.io
SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight…
Deutsche Telekom: game on for 5G and AR at Euro 2024
Major football tournament could be tech showcase for Deutsche Telekom. At least, there will be 5G coverage for fans and international visitors. In the stadium and at home AR/MR/XR apps will be on display…
UEFA supporting innovative ideas to tackle the impact of COVID-19
Footballing stakeholders come together to look for innovative solutions to help football during the COVID-19 pandemic.UEFA has teamed up with a number of leading football organizations, including the City Football Group…
SAP.iO Co-Leads Innovation with Munich’s SAP Garden
SAP SE today announced its first-ever fan experience–focused startup accelerator program. From the latest SAP.iO Foundry location in Munich, eight startups have been chosen to participate…
Reimagine football recognizes stadium tech solutions
Six sports technology companies will be given the chance to have their solutions trialled in football venues after being selected as winners of the Reimagine Football challenge. The challenge was launched…
Event recap: the future of real-time sports
We took a look at the future of real-time sports engagement, a growing field. How will future audiences stay engaged during sporting events? How will the viewing experience be transformed in a world of increased connectivity…
Ubisoft launches 5th season for entrepreneur lab with 8 startups
Ubisoft has launched its fifth Entrepreneur Lab with eight international startups focusing on social entertainment. Ubisoft’s new startups include Atlantide (France), Axie Infinity (Vietnam), Caregame (France), Immersiv.io (France)…
Emerging technologies in sports: Reimagining the fan experience
People have always had a passion for sports and now, emerging digital technologies are offering exciting new ways to enjoy them, transforming the fan experience, driving fans to the stadiums, and converting more…
Bundesliga Beats NBA And WWE To Prestigious Prize For Sports Innovation
The Deutsche Fußball Liga (DFL)—the operating business behind Germany’s Bundesliga—has received the ‘Best Sports Project Award 2020’ at DreamlandXR Music, Technology and E-Sports Festival at CES in Las Vegas….
Test case scenario: Why the Bundesliga and Vodafone moved first on 5G
Wolfsburg’s recent 1-1 draw with Hoffenheim may have seemed forgettable from the outside, but for a select few at the Volkswagen Arena the game offered a view into a 5G future for soccer fans.
Volkswagen Arena kicks off Bundesliga’s 5G coverage
Football’s German Bundesliga has delivered 5G mobile communications technology during a match for the first time, with VfL Wolfsburg’s Volkswagen Arena becoming the first stadium to trial the coverage. The German Football League (DFL)…
Kick-off for 5G: latest mobile communications technology activated in the first Bundesliga stadium
A world premiere in professional football: Only a few weeks after the initial announcement, live access to the latest 5G mobile communications technology has been provided for the first time during a regular football match…
Bundesliga showcases 5G tech at Wolfsburg stadium
Football’s German Bundesliga rolled out 5G technology for the first time yesterday (Monday) during VfL Wolfsburg’s home match against TSG Hoffenheim. In July, telecommunications company Vodafone partnered with the German…
