Immersiv.io with DAZN & Meta – The FIFA Club World Cup 2025 Goes XR
Date
June-July 2025
Available on
Meta Quest
Client
DAZN & Meta
In the summer of 2025, DAZN made a bold move to revolutionize the fan experience during the FIFA Club World Cup. In partnership with Immersiv.io, they launched a fully immersive XR experience on Meta Quest, offering free access to all 63 matches, reimagined in 3D. Fans could follow the entire tournament like never before: real-time tactics, interactive stats, and on-demand replays, all in an extended reality environment.
The result? A glimpse into the future of live sports broadcasting — more immersive, more personal, and designed for the next generation of fans.
73K
Total users over the competiton
50 min
Average time spent
49%
Post-game 3D replays
Experience overview
Live & Interactive Tactical View
The centerpiece of the XR experience was the fully interactive 3D tabletop-style recreation of every match with realistic avatars. The timeline feature allowed users to rewind key moments, pause the action, or jump to goals and highlights. It offered fans a dynamic and interactive view of the game, complemented by real-time visual insights — bringing the match to life with a level of detail and immersion that feels truly next-gen.
Personalized Viewing Experience
Users had full control over their viewing perspective thanks to a multi-angle video system. Whether following the flow of the match from a sideline view, zooming in on specific actions, or switching between aerial and tactical shots, fans could curate their own broadcast. This customizable approach broke the boundaries of traditional live coverage, giving each viewer a unique experience tailored to their preferences and the way they watch football.
Immersive XR Stats Panels
No need to check your phone for stats: everything was seamlessly integrated into the immersive environment. The XR Stats Panels provided live data on player performance, team stats, possession, passes, and more, all updated in real time and always accessible during the match. With a simple gesture, fans could open dedicated stat panels to explore the game from a new angle, combining precision data with immersive design for an interactive experience.
180° & 360° Immersive Videos
For the biggest matches (Quarter-Finals, Semi-Finals, and the Final) fans could step right into the action with immersive 180° and 360° videos. These high-fidelity captures transported viewers inside the stadium, offering a true sense of scale and atmosphere that traditional broadcasts can’t match. The result? Moments that felt unforgettable, with presence, emotion, and intensity like being there in person.
What fans say about it
“The future of watching sports. Table top is my favorite way to watch sports and I’m not even a big soccer fan…”
“Absolutely incredible way to watch the Club World Cup. Super immersive and feels like I’m at the stadium”
“This is exactly the type of experience that makes me watch a game on headset instead of my TV. Love it!!”
“It was an amazing experience to watch the CWC in VR. I can see the Tabletop and It was a blast watching the whole game🔥”
“I just tried it and it’s incredible. I’m shocked at how well the models are animated on set — it captures every point, every hesitation, every little head movement…”
“The real kicker? A 3D real-time view of the pitch. It’s like Football Manager and VR had a baby — and it actually works. Super smooth, super synced.”
Press coverage
Sports Business Journal
“DAZN launches Meta Quest app for FIFA Club World Cup viewing”
UploadVR
“Free 3D tabletop view of matches for Quest owners. Finals streamed in 180°.”
The Sports Playmaker
“FIFA, DAZN and Meta Bring Club World Cup 2025 to Life in XR"
Advanced Television
“Developed in collaboration with spatial computing pioneers Immersiv.io, the app delivers a fully immersive viewing experience”
Remix Reality
“DAZN and Meta bring the FIFA Club World Cup to life in immersive 3D and XR, letting fans experience every match like never before.”
Conclusion
The XR app didn’t just impress; it inspired. It became one of the most talked-about innovations of the tournament, going viral across TikTok and Reddit with over 1.5 million views and thousands of fan reactions. More than a feature, it was a statement: immersive tech isn’t a gimmick — it’s a new way to live the game. The FIFA Club World Cup XR Experience marked a turning point in how football can be watched, felt, and remembered.
